His name is Steve Perlman, former Apple engineer and entrepreneur, and he's looking to change digital cinematography with his Contour camera system.
In a nutshell, Contour will allow for much greater detail and depth (or reality) with CGI characters.
The science behind Contour is a little heady - there's lots of make-up and flashing lights that the human eye can't see.
Brad Pitt might be the first A-lister to get in front of the Contour cameras when he begins shooting David Fincher's adaptation of F. Scott Fitzgerald's, The Curious Case of Benjamin Button later this year.
For an interesting Quicktime demo, go here.